Content marketer is responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online.
• Design content marketing strategies and set short-term goals.
• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs
• Create an editorial calendar and ensure that deadlines are met.
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Ensure a strong web presence on various channels. (blogs, edm, social media, etc)
• Generate ideas to increase customer engagement.
• Maintain and improve company website
- Experience implementing content marketing strategies
- Knowledge of digital marketing channels and social media platforms
- At least 1-5 years of relevant experience in content creation, marketing communications and/or social media.
- Bachelor’s degree in English, journalism, communications, marketing, or a related field
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