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Customer Engagement on WhatsApp Made Simple via ChatDaddy
December 16, 2022

Customer Engagement on WhatsApp Made Simple via ChatDaddy

WhatsApp might be just as important to your brand as Twitter and Facebook, which you have presumably already incorporated into your social media strategy.

WhatsApp might be just as important to your brand as Twitter and Facebook, which you have presumably already incorporated into your social media strategy.

Yes, WhatsApp can be used for more than just texting coworkers or video chatting with distant relatives.

WhatsApp for small business

It is also applicable to business.

Small business owners were given top priority when developing WhatsApp businesses. 

It can assist you in building relationships with your clients and providing them with quick, individualized support.

We'll discuss why it could be wise to include a WhatsApp Business account in your brand's social media strategy if you haven't already.

How to use WhatsApp to reach your target audience

Once you've created your WhatsApp business account, it's time to consider how you can connect with your target market. 

You might get a clearer idea of how people are using the app based on the overview we provided of the platform.

WhatsApp is mostly used as a messaging app by individuals, families, and friends to connect, speak about personal matters, and attempt to persuade that cute person to go on another date with them. 

You must first consider how you and your company may contribute to these debates.

Perhaps you need to tweak and adjust your brand identity a little or make a virtual person that speaks for your business. 

But whatever you do, you need to develop a compelling brand persona for them to connect with as you're trying to communicate with your (possible) customers in a setting where they are used to casual conversations.

Therefore, if you wish to start utilizing WhatsApp to handle customer assistance, you can make a special number just for this purpose. 

Then you may construct a "real person," say "Steve from customer support," to manage it.

By doing this, you directly increase the level of personalization in the interaction. 

Even if multiple people may be in charge of customer care, it still provides the impression that your clients are speaking with a genuine person.

Speaking with "Steve from customer support" lowers the conversational barrier and (busy) customers find it far comfier to exchange images of things they are interested in, ask questions, etc. with a real person rather than a chatbot.

WhatsApp Business API 

By doing this, you directly increase the level of personalization in the interaction. 

Even if multiple people may be in charge of customer care, it still provides the impression that your clients are speaking with a genuine person.

There is still a tonne of value in using WhatsApp for your business, even though only 4% of American WhatsApp users downloaded the app to follow brands or companies.

WhatsApp Business offers specialized solutions that can help you connect with your customers and was created with the owner of a small business in mind.

Speaking with "Steve from customer support" lowers the conversational barrier and (busy) customers find it far comfier to exchange images of things they are interested in, ask questions, etc. with a real person rather than a chatbot.

The main drawback is that the WhatsApp Business App was designed to manage private discussions. 

One mobile phone with the app installed needs to respond to customer inquiries. 

A maximum of four devices with the same account name can be added. Who responded to a message is not visible. 

Additionally, it is debatable in terms of data protection and violates the GDPR, which is problematic, particularly for European companies and those who conduct business in the EU.

Facebook launched the WhatsApp Business API in August 2018 to provide larger enterprises with a secure, scalable solution tailored to their needs. 

With the help of this application programming interface (API), businesses may receive and respond to countless customer WhatsApp messages.

The API itself does not have a user interface, in contrast to the WhatsApp Business App. You can think of it as a link connecting WhatsApp with a reliable team messaging app. Businesses combine the endpoint of the WhatsApp API with an authorized WhatsApp Business Solution Provider, such as Userlike's customer messaging service.

The capabilities that can be used for your WhatsApp support depend on the platform you choose to connect with the API on.

WhatsApp API: What You Can Do

  • Providing support to customers

Offering a full customer service desk for your clients whether you're a small firm or startup can be difficult. 

Even businesses with limited resources can afford to use WA Business to respond to consumer inquiries swiftly.

Of course, the fact that the app supports many kinds of media is also lovely. 

This implies that in addition to text, you may also provide outstanding customer service through audio, video, and even a brief call.

KLM is a fantastic illustration of this and the first airline with a verified account. 

Since travelling can be stressful enough, KLM has discovered that its consumers prefer a quicker method of getting their problems answered. 

For this reason, they set up a special customer care account where you may get updates on your flight status, boarding card, and confirmation of your booking.

People are used to real-time communication on WhatsApp, so be sure to give your customers what they expect for the best experience. 

Make sure to use the WA desktop apps as well (or use the automated messages when you're not there), to make sure you can respond more easily.

  • Receiving comments and conducting consumer research

You may increase involvement and participation when you have a closer relationship with your clients, which is one of the major benefits. 

You can easily strengthen that relationship while also learning a lot of interesting information by actively involving your customers in the design and development of your product or service.

Of course, the fact that the app supports many kinds of media is also lovely. 

This implies that in addition to text, you may also provide outstanding customer service through audio, video, and even a brief call.

Utilizing WA Business can be a quick and affordable way to conduct research and gather customer feedback.

Do you want to know what feature your startup should focus on next? Consult your clients.

You may generate queries inside your various segmented groups rather than having to call every customer or send an email and hope they read it. 

Participating with your customers is always a terrific approach to acquiring answers that are pertinent to your company. 

Utilizing WA Business API is a quick and effective way to conduct marketing research, and best of all, it is free!

With the input you receive from these talks, you may modify your offering and organize promotions for particular products. 

To avoid becoming intrusive and having them begin to block you once more, make the conversation as natural feeling as you can.

ChatDaddy is a more effective automation platform compared to WATI, Hootsuite, user growth, etc. With ChatDaddy we start getting more sales, save 10 hours every year on average and connect your tools seamlessly.

FAQS | Customer Engagement on WhatsApp Made Simple

Q: How can I interact with my clients on WhatsApp?

A: To encourage them to finish the purchase this time, you can even provide them with an additional incentive, such as a discount or an add-on. You can send notifications and reminders to customers via WhatsApp to re-engage them and persuade them to finish the transaction.

Q: How can you get leads through WhatsApp?

A: Create your WhatsApp QR code first. To send your prospects to the WhatsApp bot, it must have the right commands. The QR code can be used by a clever marketer to guide people to product listings. The users will then be directed to your product landing page by the QR code.

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