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Engaging WhatsApp Automation Message Templates For Shopify Stores
December 16, 2022

Engaging WhatsApp Automation Message Templates For Shopify Stores

If you aren't messaging your customers, you are missing out on a lot of opportunities.

WhatsApp is currently the most widely used instant messaging service, with over 2 billion active users and 100 billion messages sent annually.

As a result, numerous companies have begun utilizing the platform to advertise their brand and interact with customers. 

In any case, why not? According to studies, 82% of consumers read every text message they get, and 43% admit to purposefully texting businesses.

message templates

If you aren't messaging your customers, you are missing out on a lot of opportunities.

However, this one-on-one contact has a lot of problems of its own. 

Consider the negative effects on your business that spamming clients, disseminating inaccurate information, or even embarrassing spelling mistakes could have.

We sincerely hope that we haven't put together this list of WhatsApp templates too late if these sound familiar to you. 

However, before we get started, let's look at what WhatsApp templates are and some crucial features your templates need to have.

A WhatsApp template: What is it?

WhatsApp message templates

Once your audience has agreed to receive messages from you, you can interact with them on several occasions using a WhatsApp template, also known as a Highly Structured Message (HSM). 

Templates make use of placeholders or variables that are changed with dynamic content based on your input.

A template for a WhatsApp message might resemble this, for instance:

I appreciate you asking, 1. 

Your order with the order number "2" has been shipped.

This template will appear as follows when used to send a message to Alec with order number 232:

I appreciate you asking, Alec. Your order, bearing the number 232, has been shipped.

Each message template that you send through WhatsApp is reviewed and approved to maintain quality and prevent spam. 

Although it takes less than 48 hours, the majority of templates are approved in under two minutes.

You can use your template to communicate with your audience after WhatsApp API has been approved it.

Templates That WhatsApp Supports

Only transactional communications could previously be templated. 

However, starting in September 2021, WhatsApp API  will let businesses from all over the world design templates for promotional and non-transactional messages. 

However, there is still a review and approval procedure for all templates.

Your WhatsApp message templates must fall under one of the following categories in addition to promotional messages:

  • Account Update: Modifications or updates to the accounts of customers.
  • Alert Update: Important/urgent information for customers.
  • Customer updates on their appointments, such as confirmations or reschedules.
  • Auto-Reply: Response to clients automatically after hours.
  • Resolution of issues: Attending to client queries, worries, or comments
  • Update on payments: a note for customers regarding their payments.
  • Customers are being informed about their finances in this update.
  • Customers who have reservations may receive confirmations, reminders, or other updates.
  • Customers are given shipping updates regarding their goods.
  • Update on Tickets: Information or updates for customers on tickets.
  • Information or updates for customers regarding transportation.
  • You can build 250 templates by default if you have a WhatsApp Business App and WhatsApp Business API. If you require more than 250 templates, you must inform WhatsApp of your request and the basis for it. 

They typically respond within 2-4 weeks and, totally at their discretion, can accept up to 1500 templates.

WhatsApp Business API is important for Shopify stores

The WhatsApp Business API was introduced to assist medium-sized and large businesses that wished to use WhatsApp for mass customer communication. 

With automated replies, WhatsApp chatbots, and interactive messages, organizations may automate communication using the WhatsApp Business API.

Simply put, WhatsApp API enables companies to design a customized communication channel that best suits their clients' needs.

WhatsApp Business API is different from WhatsApp Business App:

  • The WhatsApp API is designed for companies that want to grow. 

The WhatsApp Business utilizing App does not offer capabilities like bulk messages to clients or leads because it is designed for small enterprises.

  • APIs & integrations, automatically trigger messages.
  • several logins and a dashboard for support.

The WhatsApp API, on the other hand, has a tonne of conversation automation tools. 

For instance, unlike WhatsApp Corporate App, WhatsApp API requires direct integration into business software because it lacks both an app and a front-end interface.

Only the WhatsApp Business Solution Providers, or BSPs, have access to the WhatsApp API.

Not everyone has access to the WhatsApp Business API Platform currently. 

To make the WhatsApp Business API available to all other businesses, Facebook has selected between 40 and 50 outside service providers.

Businesses can use WhatsApp APIs provided by BSPs to build their solutions. 

These BSPs can assist you in using WhatsApp APIs to engage with your clients for authorized use cases such as time-sensitive, tailored notifications and customer assistance.

Why Are WhatsApp Templates Required?

According to a WhatsApp policy, you are permitted to carry on a chat with someone who starts it for up to 24 hours following the previous message they sent you. 

This can be done without cost. 

The 24-hour rule is what it's known as.

You can only send messages using authorized Message Templates outside of the 24-hour limit, albeit WhatsApp and the platform you used to send this message charge a modest price for these.

So, in essence, templates are your sole option for re-engaging the customer once the 24-hour window has passed. 

You must utilize a template message if you want to broadcast a WhatsApp marketing message to all of your users.

Compared to WATI, Hootsuite, user growth, and other automation platforms, ChatDaddy is more effective. 

With ChatDaddy, we start generating more revenue, saving 10 hours per year on average, and effortlessly integrate your tools.

The finest WhatsApp templates should contain the following features:

  1. An appealing voice

People have short attention spans, therefore businesses are constantly competing for their attention. 

In 2018, the average person's attention span was 8 seconds, and that gap is only getting smaller.

And just though text messages are more likely to be opened by recipients, there is still no justification for sending dull texts!

Remember to use the recipient's name or an exclamation mark when writing a message template to write in a way that engages them.

  1. "Customers like to feel that they are buying, not being sold," so don't overpromote.

We understand that you are promoting your business. However, the boundary between promotion and OVERpromotion is thin. And no one enjoys receiving slick sales texts.

Sales messaging consists of:

  • Don't give a customer clear value.
  • come off as being excessively promotional
  • lacks a crystal-clear call to action
  • caps lock excessively
  • Use too many keywords, such as "free."

Your clients can think you're spamming them and opt to block you if you're not careful in managing your promotional communications effectively.

Guidelines for designing WhatsApp templates

WhatsApp has put in place a few guidelines that you should go by to protect their consumers' customer experience.

For instance, you are only able to send templated messages following a session span of 24 hours. 

This implies that you can only continue a chat with a customer for a maximum of 24 hours after they start it. 

You can only carry on the conversation after that using authorized message templates, which are more expensive.

Additionally, WhatsApp strictly prohibits the use of promotional materials, special characters, and multiple topic mentions in message templates.

FAQs | Engaging WhatsApp Automation Message Templates For Shopify Stores

Q: How can WhatsApp for business messages be automated?

A: Open WhatsApp Business, then click the three dots in the Chat window's upper right corner. Select Settings -> Business Settings -> Away message from the menu now. In step two, select "Send Away Message": The toggle switch next to "Send away message" should now be turned on.

Q: How can WhatsApp talks be automated?

A: Use WhatsApp Automation to connect your HubSpot account with your WhatsApp API account and: Send Automated Alerts and Notifications to Customers on WhatsApp using the custom workflow action "Send WhatsApp Message" to deliver updates and information in a timely and effective manner.

Q: How can I automate sales on WhatsApp?

A: By building chatbots, automating responses, or making rapid replies, you may use WhatsApp for sales. Setting up automated routing, which enables you to handle the first portion of the conversation through automation and then hand it off to a human operator, is a fantastic alternative.

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