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Send WhatsApp Notification Messages with Templates
December 5, 2022

Send WhatsApp Notification Messages with Templates

By automating WhatsApp, we can save time and customize our message to each audience member's unique demands.

The best partners you could have for streamlining customer communication on WhatsApp Business are message templates.

By automating WhatsApp, we can save time and customize our message to each audience member's unique demands.

To welcome and attend to our clients, for instance, the automatic welcome and absence messages are wonderful.

This may seem like common sense to you, but structuring and writing the content for these communications can be challenging at times. 

We recognize that coming up with the appropriate concepts or words is not always easy.

You can use these 15 free templates to schedule messages on WhatsApp Business API as a result of our efforts to assist you.

These templates help you and, as we said, they'll help you save a lot of time. The best part is that you may modify them to fit your brand's tone and the kinds of customers you are trying to attract. 

In this guide, we’ll walk you through the steps where you find how to manage your business conversations using message templates via WhatsApp notification.


A WhatsApp template: What is it?

Once your audience has agreed to receive messages from you, you can interact with them on several occasions using a WhatsApp template, also known as a Highly Structured Message (HSM).

Templates make use of placeholders or variables that are changed with dynamic content based on your input.

A template for a WhatsApp message might resemble this, for instance:

I appreciate you asking, 1. 

Your order with the order number "2" has been shipped.

This template will appear as follows when used to send a message to Alec with order number 232:

I appreciate you asking, Alec. 

Your order, bearing the number 232, has been shipped.

Each message template that you send through WhatsApp is reviewed and approved to preserve quality and prevent spam. 

Although it takes less than 48 hours, the majority of templates are authorized in just two minutes.

You can use your template to communicate with your audience after WhatsApp has authorized it.

How much does it cost?

Consider your template message as a starting point for a conversation; if the user responds, the message will become a two-way conversation. Because you are interacting with your end user, two-way conversations are regarded as having better value.

They also cut down on your costs because WhatsApp does not charge for outgoing messages sent throughout 24 hours. 

Please visit our pricing page for additional details on pricing as compared to other providers like wati.oi, respond.io, and Twilio.

Why are WhatsApp-templated messages so important?

Campaigns on WhatsApp require templates. 

Without establishing templates, you cannot send outbound WhatsApp messages using the WhatsApp Business API (now referred to as WhatsApp Business Platform).

Every mass message must first be submitted for approval by Meta to safeguard the end-user experience. 

Use WhatsApp templates if you want to:

  • Would you like to utilize WhatsApp Business?
  • Want to send marketing communications to more than 265 contacts at once?
  • Want to communicate with contacts after the 24 hours that begin when a user makes contact with you?

What precisely is WhatsApp Business API, then?

The WhatsApp Business API is a solution created specifically for businesses to support communication with clients throughout the world securely and efficiently.

If you want to put it too simply, the WhatsApp Business API is just the WhatsApp Business App improved. 

The WhatsApp Business API offers a wide range of extra features, such as quick replies, chatbots, multiple logins, mass broadcasting, personalized messages, and many more, to help businesses sell more products and services online, in addition to the security and dependability it brings to both businesses and customers. The WhatsApp Business API has a 24-hour time limit.

WhatsApp developed a 24-hour buffer to stop spam and ensure businesses respond to customers quickly. 

This indicates that companies have 24 hours to respond to customer messages.

Businesses can only send messages using the WhatsApp Business template message after those 24 hours. 

After the 24-hour window, template messages can be sent to either begin a new conversation or respond to a consumer. 

These templates can be created by you, but WhatsApp must first authorize them before you can send them. 

They must comply with WhatsApp's rules for this.

The WhatsApp Business API's advantages

Businesses can monitor and respond to WhatsApp messages from many users using the WhatsApp Business API.

You have access to several functionalities through the API that is not present in the app, including:

  • Notifications (order confirmations, payment requests, appointment reminders, etc) (order confirmations, payment requests, appointment reminders, etc.)
  • Automation (auto-replies, rapid replies, chatbots, rules) (auto-replies, quick replies, chatbots, rules)
  • Statistics (reaction time, resolution time, customer satisfaction) (response time, resolution time, customer satisfaction)
  • massive messages
  • Shopify, WooCommerce, Magento, and Lightspeed e-commerce integrations
  • the capability of adding WhatsApp as a live chat feature to your website

Creating WhatsApp Templates: Guidelines

WhatsApp must first pre-approve all message templates. 

Your WhatsApp templates must adhere to their message template guidelines to be approved:

  • A contact list with opt-ins is essential.
  • Only lowercase alphanumeric characters and underscores are permitted in the template name.
  • The WhatsApp Commerce Policy should be adhered to in the message content.
  • You cannot advertise restricted products and services on WhatsApp (e.g. prescription drugs, cigarettes, alcoholic beverages, weapons, etc.).
  • Asking people for financial information or other sensitive identifiers is prohibited by WhatsApp's Business Policy.
  • When utilising variables, include samples with your submissions so that the Meta team can better comprehend the message's goal.
  • Variables should be formatted as "1."
  • Your message template may be rejected if there are missing variable parameters or incorrect curly brackets.

You can make edits and resubmit your WhatsApp template for review if it is denied the first time.

Templates for WhatsApp Business Away Messages

However, if we are not operating when the client reaches us, our message must state as much so that they know not to anticipate a prompt answer.

It's crucial to let you know when we will be able to reply to you.

Here are two examples:

For a brief delay:

Hello! Dear visitor ( company name ). 

Give us a little time, and we'll be there for you straight away. I appreciate your waiting!

An extended absence:

Hello! Thank you for your letter. For now, our (business/store/restaurant) is closed. 

But don't worry, we'll be back (on Monday/in less than a day). 

You will hear from us as soon as we have read your message. Thanks.

Your client will be content to wait for you if you use the appropriate WhatsApp Business away message.

The definition and use of WhatsApp bots may be of interest to you.

Templates for promoting products

These templates are used to send them to customers who have already interacted with us or made purchases from us. 

Don't send them to new clients; doing so will make them feel a bit inundated.

In the first instance, we employ marketing jargon to promote goods on WhatsApp in a, let's say, conventional fashion. 

And in the second, we add a few additional details.

Here is an illustration of each:

Standard format: 

As a thank you for being a loyal and special customer, we would like to offer you a (discount/21/gift) on your upcoming purchase from our website: (www.tuweb.com)

Referencing a past transaction with a customer:

Given that you purchased or used Product 1 and that you enjoyed it, we had an idea to give you a special discount or free shipping on Product 2 just for customers. 

Utilize it on our website (www.tuweb.com)

Final Thoughts | Message templates for WhatsApp Business API

With more contacts, it could become challenging to provide each one of them with individual attention.

Users like to wait for a response less and less, thus we must be prompt and effective with our response to avoid losing anyone.

It would be a miracle if you could handle this by yourself, but it is not possible. 

We, therefore, anticipate that you will find it considerably simpler with this assistance.

If you liked our WhatsApp Business message templates, we recommend you utilise them right now in your communication plan. 

For more features that are better suited for your company, get in touch with the knowledgeable team at ChatDaddy.

FAQs | Message templates for WhatsApp Business API

Q: How can I develop a template for WhatsApp Business?

A: Select your business by going to Business Manager.

  • Click.
  • On WhatsApp Manager, click.
  • Select the account for which you wish to build the message template by clicking it.
  • Press the three-dot icon.
  • Manage message templates by clicking.

Q: What do WhatsApp template messages consist of?

A: Once users have opted-in and granted your app permission to send them messages, you can message them repeatedly using a WhatsApp message template. You must first submit a message template to WhatsApp to use it.

Q: What is the API for WhatsApp for business?

A: The WhatsApp Business API Client should be installed. Set up the API client. You can update your application settings after your client is operational. Utilize the client now — With an API call to /account, you can register your phone number, and with a call to /messages, you can send a test message.

Q: How can I make a template for a message?

A: Make a template for an email message.

  • Go to the Home menu and select New E-mail.
  • Enter the desired content in the message body.
  • Select File > Save As from the message window.
  • Click Outlook Template in the Save As type list of the Save As dialogue box.
  • Type a name for your template in the File name box, then click Save.
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