How to Set Up Whatsapp Ads on Your Facebook Business Manager

As more and more businesses are pivoting to personalised marketing options, WhatsApp is gaining prominence. Not just for its one-on-one messaging capabilities and massive market base, but also for targeted ads.

But why not just paste your WhatsApp link on your Facebook ad and use traffic objectives on the Facebook app to direct people to WhatsApp Although this works, the one single issue is that you'll get more link clicks than people who actually land in your WhatsApp DM.

WhatsApp ads vs Facebook Messenger

While Facebook ads are charged per click, with WhatsApp ads Facebook will count as results the actual number of people that land in your WhatsApp inbox.

Also, WhatsApp ads make it easier to follow up on clients and remarket to them later through WhatsApp broadcast at no additional ad cost to you.

This will not only help you grow your WhatsApp funnel, but has a lower acquisition cost, is easier to follow up, and brings you closer to clients. This is otherwise not possible with Facebook ads which have a 24-hour limitation.

Here's how to set up WhatsApp ads properly so you can get people directly from Facebook to your WhatsApp.

Step-by-step guide to creating WhatsApp ad on your Facebook business manager

Step 1

Create a WhatsApp business account if you do not already have one. Read on to learn how to create one.

Step 2

Link your WhatsApp business number to your business manager.  You can do this in two ways.

1. Through your page settings on your Facebook page.
2. Through your Facebook manager

Now we've gotten that out of the way.

Step 3

Go over to Campaign Setup

Step 4

Click on Create

Step 5

Select Engagement and click Continue. You’ll be redirected to the setup page

Step 6

Input Campaign Name

Step 7

Select your budget and click Next. This will take you to the Ad set page. On this page, you will select your audience and placement.

Step 8

Input Ad set name.

Step 9

Under conversion location select Messaging App.

Step 10

Under Ad type select Click to Message.

Step 11

Under Messaging App select WhatsApp.

Step 12

Under Accounts select your Facebook page and your WhatsApp account and click Next. You’ll be redirected to the Ad setup page.

Step 13

Under the Ad setup click on the drop down to create an ad or select an existing post.

Step 14

Go to Call to Action, select WhatsApp. By default  ‘Send WhatsApp Message‘ will show up on the dialog box.

Step 15

Go to message template and create a new message template by clicking Edit.

Step 16

Insert your question. [ Facebook allows you to insert a maximum of 5 questions ]

Step 17

Click on Save template

Step 18

Click on Publish

After every successful ad comes an influx of inquires and request. So arm yourself to respond and meet the needs of any visitor who lands in your inbox. A fool proof way to turn those conversations to conversions will be to set up auto reply on your whatsapp business.  With auto reply you leave no stone unturned as you respond to every request right on time and with personalised messaging. Check out how to set auto reply on your WhatsApp business account with ChatDaddy.

FAQ

What are the requirements for running WhatsApp ads on Facebook Business Manager?

To run WhatsApp ads on Facebook Business Manager, you'll need an active WhatsApp Business account, a verified phone number, and a Facebook Business Manager account linked to your business page.

How do I set up a WhatsApp Business account?

To set up a WhatsApp Business account, follow these steps:

1. Download and install the WhatsApp Business app from the app store.
2. Open the app and verify your business phone number.
3. Enter your business name, category, and other essential information.
4. Customize your profile with a business logo and description.
5. You are now ready to use WhatsApp Business to connect with customers.

How can I measure the performance of my WhatsApp ads on Facebook Business Manager?

To track the performance of your WhatsApp ads, you can use Facebook Business Manager's ad metrics. Monitor metrics such as message responses, click-through rates, and conversions to assess the effectiveness of your WhatsApp ad campaigns.

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