Boosting Conversion Rates : A Case Study of How WhatsApp Automation Transformed Online Contact Lens Store

Contact Lens Easy is an online contact lens store based in Hong Kong, that provides customers with a convenient and efficient way to purchase their desired contact lenses. With a large number of daily orders, Contact Lens Easy is dedicated to providing fast and reliable service to its customers. As a local distributor of major contact lens brands, the company is committed to offering a wide range of quality products at competitive prices.

😥 Challenge:

As the demand for Contact Lens Easy's products grew, the company began to experience difficulties in managing the increased volume of customer inquiries and orders. The manual process of handling customer queries and orders through WhatsApp was time-consuming and led to longer response times, negatively impacting customer satisfaction. This is the challenge that Contact Lens Easy faced — the reason why they turned to ChatDaddy.

🤩 Solution:

To overcome these challenges, Contact Lens Easy turned to ChatDaddy, a SaaS solution that provides WhatsApp automation, including a WhatsApp team inbox, personalized broadcasting, and keyword reply with buttons. This helped the company to automate its customer communication and increase efficiency.

📣 Automate WhatsApp broadcasts:

1. Contact Lens Easy used personalized broadcasting to promote new products and special offers to customers who had purchased from the company before.
2. The company also created targeted campaigns based on customer purchase history and interests, increasing customer engagement and sales.
3. Personalized broadcasting was also used to send birthday wishes and special discounts to customers on their birthdays, improving customer loyalty.

💬 Keyword reply with buttons:

1. Contact Lens Easy set up automatic replies for frequently asked questions, such as order tracking and return policies, saving time and improving customer satisfaction.
2. The company also used keyword replies with buttons to provide customers with a menu of options for different queries, making it easier for them to find the information they need.
3. To improve the customer experience, Contact Lens Easy also used keyword replies with buttons to offer live chat support, allowing customers to get instant answers to their questions.

👥 WhatsApp team inbox:

1. With the WhatsApp team inbox, Contact Lens Easy was able to distribute customer inquiries efficiently among its customer service team, reducing response times and improving customer satisfaction.
2. The team inbox also provided a centralized location for customer inquiries, allowing the company to track and monitor customer queries and responses in real time.
3. Contact Lens Easy also used the team inbox to improve collaboration among its customer service team, ensuring that customers receive consistent and accurate responses to their inquiries.

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By leveraging the power of ChatDaddy, Contact Lens Easy overcame the challenges posed by the increased volume of customer inquiries and orders. The solution helped the company to save time, increase efficiency, and boost sales, demonstrating the importance of technology in improving customer engagement and satisfaction.

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