How to Use WhatsApp Business for Marketing, Customer Service and Sales: an Actionable Guide
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We all use WhatsApp. It has more than five billion downloads and two billion active users, making it the most widely used messaging program on the planet. The messaging software has shown to be helpful for one-on-one conversations, unorthodox marketing efforts, and customer support. Everything you need to know to start using WhatsApp marketing will be covered in this blog post.
What is WhatsApp marketing? Why use WhatsApp Marketing for your business?
WhatsApp marketing is a form of messenger marketing that enables companies to communicate with their customers via the messaging service WhatsApp. Although it has more features than text or SMS marketing, such as the ability to transmit images, files, videos, emojis, and more, it still operates similarly. The sheer magnitude of WhatsApp's user base appeals to marketers right away.
There are three key reasons why businesses should seriously consider creating a presence on WhatsApp, in addition to the size of its user base. Up to 256 people can be reached at once through customer message groups, whilst 1:1 communications can foster user relationships that increase brand loyalty. Third, fewer companies realize the significance of WhatsApp marketing. Marketers can employ a variety of tactics and features, such as sponsored notifications and direct contact with prospects, to enhance sales and conversions.
To distinguish between how small and medium businesses can utilize WhatsApp and how larger firms can benefit from its features, we'll get into how to use WhatsApp for businesses in a moment.
Create a WhatsApp Business account for Marketing.
Setting up a WhatsApp Business account is almost as simple as setting up your account on the chat app. The steps you must take are as follows:
- Install the WhatsApp Business application.
- Verify the phone number for your Business
- If you'd like, you can restore your account from a backup.
- Decide on a business name.
- Create a profile. Select "More options" > "Settings" and then "Your Business Name."
As previously noted, firms who are just getting started and desire more direct client interaction might consider opening a WhatsApp Business account. However, you need WhatsApp Business API if you're a brand that frequently receives tens of questions each day to properly handle things.
Important features of WhatsApp Business for Marketing, Customer Service, and Sales
From business profiles to automated away messages, WhatsApp Business has a tone of helpful features. Business Profile: You can build a business profile with details about your operation, including email address, address, description, URL, operating hours, logo, and more. You may view basic analytics information about your account activities, including the number of messages sent, delivered, read, and received, in WhatsApp Business Statistics.
Labels: To keep client discussions organized, you can apply personalized color-coded labels to active chats.
Greetings: When a consumer initiates a chat with your company, you may set up a default greeting message.
Away messages: When you're not online, you can set up messages to be sent to customers.
Rapid responses: By inputting short commands that begin with "/," you can quickly send frequently used answers.
For small brands, the WhatsApp Business app simplifies things. Customers may access company information more easily, and it aids in categorizing live chats. Additionally, it offers sufficient response templates and some auto-reply functionality to manage a smaller customer base. Medium-sized and enterprise-sized businesses, on the other hand, will want a more potent tool if they need to handle a huge number of users or wish to add more functionality. That’s where the WhatsApp Business API comes in, which allows you considerably more sophisticated functionality to set up automated campaigns across a buyer's journey, on a larger scale, than the WhatsApp Marketing API, which helps you to get started with WhatsApp marketing.
Tips for WhatsApp Customer service
WhatsApp serves as a primary medium for customer service for the majority of brands. It's an easy and natural platform for customers who use it as their primary method of digital communication to get in touch with companies when they have queries or issues. These days, customers prefer messaging businesses over nearly any other kind of communication. Customers won't have to wait on hold for hours thanks to how quickly and easily it works. It's not surprising that WhatsApp is the platform that its users prefer to utilize for customer support. However, brands may also use it as a fantastic customer service tool. Here are our top recommendations for companies looking to provide excellent WhatsApp customer service:
1. Consistently reply within 24 hours
Although it may seem obvious, prompt responses are a cornerstone of effective WhatsApp Customer Service. Considering that 42% of those who message brands currently anticipate a response within one hour, According to a survey, buyers were even willing to pay more for a company's goods the quicker it reacted to their service requests.
2. Make use of various message formats.
Numerous aspects of WhatsApp let customers and organizations communicate more easily. You may share things like images, movies, GPS coordinates, GIFs, PDFs, and even voice recordings. You are not constrained to responding to customers' inquiries with text alone because of the range of forms available.
3. Think about utilizing WhatsApp chatbots
You can integrate a chatbot into your business account to automatically respond to frequent queries if you have access to the WhatsApp Business API. This can help you save time and effort, and it guarantees that you can always respond within 24 hours.
4. Make your WhatsApp customer service number well known.
To encourage users to message you, Facebook offers click-to-WhatsApp advertising that you may place on promoted content. If no one is aware that you are using WhatsApp, there is no use in setting it up and providing customer support there. You may add a link, button, or phone number to your social media profiles, website, email, and WhatsApp team once you have a business account set up and a committed employee or team prepared to receive WhatsApp inquiries.
Conclusion | WhatsApp Business for Marketing, Customer Service, and Sales
So here is everything you know about how WhatsApp Business is useful for Marketing, Customer Service, and Sales. We hope you find the tips or ideas for WhatsApp Marketing useful and that they help to increase your online sales. And don’t forget, if you need help putting together a WhatsApp marketing strategy or want advice on how to implement it to save time, or improve sales and customer services, our team at ChatDaddy is more than happy to help if you have any queries.
FAQs | WhatsApp Business for Marketing, Customer Service, and Sales
Q: Can WhatsApp be used for marketing?
A: Yes, you can now utilize the messaging service to send customers direct marketing messages thanks to the introduction of the WhatsApp Business API. These might include customer support, order notifications, abandoned cart reminders, and promotional broadcasts.
Q: How can I use WhatsApp for marketing?
A: You must register for a WhatsApp Business account to use the app for marketing. After that, you must download the WhatsApp Business app to start corresponding with your clients. If you want to use WhatsApp for other purposes, you must install a solution provider or ask for access to the WhatsApp Business API.
Q: How can WhatsApp Chatbot save our time?
A: You can integrate a chatbot into your business account to automatically respond to frequent queries if you have access to the WhatsApp Business API. This can help you save time and effort, and it guarantees that you can always respond within 24 hours.
Q: How WhatsApp Marketing API, helps you to get started with WhatsApp marketing?
A: WhatsApp Marketing API allows you considerably more sophisticated functionality to set up automated campaigns across a buyer's journey, on a larger scale, than the WhatsApp Marketing API, which helps you to get started with WhatsApp marketing.
Q: Why Business profile is important for Marketing?
A: You can build a business profile with details about your operation, including email address, address, description, URL, operating hours, logo, and more.