Since its launch in 2018, WhatsApp Business has been used by over 3 million businesses around the globe. As a result of the massive adoption of WhatsApp Business in recent years, the company has been working hard to make it easier for users to react to businesses and to assist businesses in improving their response rates.
WhatsApp announced Interactive Message Templates (also known as WhatsApp interactive buttons) in July 2020 to make it easier for users to respond to businesses by allowing them to respond using buttons rather than typing.
This is part of the WhatsApp Business API, which was created with the goal of reducing user response time by putting alternatives right in front of them, removing the need for typing and any potential for answer confusion. During testing, WhatsApp chatbots that employed interactive buttons received better response rates than those that used text messages.
Given that this is one of the most recent additions to the WhatsApp Business API, let’s learn more about WhatsApp Interactive Buttons, including the many varieties, why you need them, how to gain access, and examples of businesses who are already utilizing WhatsApp Buttons to develop their businesses.
WhatsApp Interactive Buttons are a feature that allows users to respond to a message delivered by a business by using the buttons included in the message.
There are three varieties of WhatsApp Message Templates, the most recent of which is the Interactive Message Template (also known as WhatsApp Interactive Buttons).
Types of WhatsApp Interactive Buttons
In interactive message templates, there are two sorts of buttons available.
1. WhatsApp Call-to-Action Button — When tapped, this button allows your consumers to make a phone call or visit a website.
2. WhatsApp Quick Reply Button — Using the available buttons, your customers can instantly respond to your business. The response will be sent as a simple text after the customer selects an option. You can add up to three buttons for speedy responses.
WhatsApp Buttons are a terrific approach to guide users through a logical and automated conversation flow, reducing confusion. WhatsApp Buttons provide a wonderful user experience and smooth customer assistance with predetermined replies.
No matter you are using WhatsApp business or normal WhatsApp, you can have interactive buttons with ChatDaddy’s platform in just few steps:
Businesses that use WhatsApp Interactive Buttons
Here are some examples of companies which are already using WhatsApp buttons to engage with consumers, increase conversions, collect feedback, and send reminders.
1. Hotstar + Disney
Disney + Hotstar is presently using WhatsApp buttons to deliver subscription renewal reminders in India. It’s a simple and convenient solution for users to renew their subscriptions with just one click and continue to receive uninterrupted service.
2. Adidas India
Adidas India renovated their online store and announced a new membership programme in December 2021 to boost online sales. They used WhatsApp buttons to raise awareness of the programme and encourage more individuals to participate. When a user clicks the ‘Join for Free’ button, they will be taken to the appropriate page on their website, where they can sign up for this programme.
During its Big Saving Days campaign in December 2021, Flipkart also used WhatsApp Interactive buttons. They not only gave away discount coupons to their clients during this campaign, but they also promoted their referral programme by requesting users to share it to a maximum of 10 friends in order to receive further discounts and prizes. This is an excellent example of how to use WhatsApp to promote a campaign, increase sales, and develop referral networks all at once.
4. Apollo Clinics
When it came to WhatsApp buttons, Apollo Clinics chose a unique approach. Instead of using the WhatsApp call-to-action buttons to spread awareness or drive conversions, they used the WhatsApp fast reply button to collect customer feedback. This is how they gather input from users.
Let’s Start using WhatsApp Interactive Buttons
With 2 billion active users, WhatsApp is the most popular messaging programme. Not only that, but WhatsApp Business is already being used by over 3 million businesses across the world to interact with their clients. As more organizations recognize WhatsApp’s impact on their client base, leveraging WhatsApp as a platform to create a great customer experience, collect feedback, and drive sales has never been more important.
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